Brand24

AI-powered social listening to protect brand reputation, measure awareness, and analyze competitors in real-time.

Get access to mentions across social media, news, blogs, videos, forums, podcasts, and reviews.

Best forAI in Advertising

DifferentiatorMonitors 25M+ sources including podcasts, newsletters, and TikTok, with AI-powered sentiment analysis.

ProofTrusted by over 4,000 brands; monitors 25 billion mentions.

Explore Brand24

Pro from$199/mo

8.6 Zekai

Comprehensive Brand Monitoring

AI for Marketing & Content Creation

Ease of Use

8.5

Accuracy

9.2

Value

7.8

Time Saving

9.0

4,000+Users

8.6/10Zekai Score

AI InsightsSentiment AnalysisCompetitor TrackingAutomated ReportsReputation Management

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 7, 2026

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Zekai Verdict

What is it?: Brand24 is an AI social listening tool for marketing and content professionals.
Best for: Marketing teams needing to monitor online brand mentions, track campaign effectiveness, and analyze competitor activity…
Not ideal for: Entry-level plans have significant delays in data updates (up to 12 hours).
Price: $199/mo
Zekai Score: 8.6/10

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⚡ Quick answer

For marketing and content creation, Brand24 is a top AI-powered social listening tool. It provides real-time access to brand mentions across over 25 million online sources, including social media, news, podcasts, and reviews. Its AI-driven sentiment analysis and automated reporting help marketers measure brand awareness, analyze competitors, and manage online reputation effectively.

CategoryAI Social Listening

Best ForReal-time brand monitoring and competitor analysis.

Price From$249/mo

Free14-day trial

DifferentiatorMonitors 25M+ sources including podcasts, newsletters, and TikTok, with AI-powered sentiment analysis.

ProofTrusted by over 4,000 brands; monitors 25 billion mentions.

Rating4.3/5

📖 About Brand24

Brand24 is an AI social listening tool for marketing and content professionals. It tracks brand mentions in real-time across 25 million online sources, enabling you to manage reputation, measure campaign performance, and discover customer insights.

How It Works

Your workflow, automated

Define Your Keywords

Set up a new project by entering your brand name, key products, or campaign hashtags as keywords to monitor.

Analyze the Mention Feed

Review the real-time feed of mentions. Use AI sentiment analysis and filters to segment conversations by positive, negative, or source type.

Generate and Share Reports

Create automated PDF or Excel reports measuring reach, engagement, and share of voice to share insights with your team and stakeholders.

Ready to automate your workflow with Brand24?

Explore Brand24 →

Real Impact

Before & After

❌ Before

Manually searching for brand mentions and struggling to quantify campaign impact.

Hours spent on manual checks

✅ After

Automated, real-time tracking of all online conversations with clear performance metrics.

Minutes to generate a full report

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Track brand mentions and sentiment

Monitor all public mentions of [Your Brand Name] across social media, news, blogs, and forums. Analyze the sentiment of these mentions to understand public perception and identify areas for improvement.

Analyze competitor online presence

Track [Competitor Brand Name]'s online mentions and compare their reach and engagement metrics against our own. Identify their key discussion topics and sentiment to inform our strategy.

Measure hashtag campaign effectiveness

Track the performance of #[Your Campaign Hashtag] across social media platforms. Measure its reach, volume, and engagement to assess the campaign's impact and identify key influencers.

AI Prompts

Prompts for Marketers

Prompt 01 Generate an SEO Content Brief with Surfer SEO

1. **Enter Keyword:** Input your primary target keyword (e.g., "ai in advertising"). 2. **Create Content Editor:** Surfer analyzes the top SERPs. 3. **Review Outline:** Examine the recommended headings, questions, and terms. 4. **Custom…

Prompt 02 Prompt Example: Creating a Content Brief

Act as a senior content strategist. Create a comprehensive content brief for a 1,500-word blog post targeting the primary keyword "best project management software for small business". The target audience is non-technical small business ow…

Prompt 03 Prompt for an SEO Content Brief

Act as a Senior Content Strategist. I am writing a blog post targeting the primary keyword "[[primary keyword]]". My target audience is [[describe audience]]. The top 3 ranking competitors are [[URL 1]], [[URL 2]], and [[URL 3]]. Create a c…

See all 12 AI prompts for Marketers →

Social Proof

Trusted by 4,000+

4,000+ professionals using this tool

Ease of Use

8.5

Accuracy

9.2

Value

7.8

Time Saving

9.0

"Brand24 is our command center for brand health. The real-time alerts and sentiment analysis are invaluable for reputation management."

Sarah K., Marketing Director · June 2026

"The hashtag tracking is best-in-class. We can finally measure the true reach and engagement of our influencer campaigns in a single dashboard."

Ben T., Social Media Manager · May 2026

"It's powerful, but the mention limits on the lower-tier plans are tight. We hit our cap quickly during product launches."

Maria L., Small Business Owner · June 2026

"The automated reporting saves me hours each week. Pulling data on PR coverage and AVE for client reports is now a one-click process."

David R., PR Specialist · April 2026

4,000+ professionals are already using this tool.

See Plans & Pricing →

Connects With

Works with your existing stack

Slack Microsoft Teams API Access

Setup complexity: Intermediate

Comparison

How it compares

Brand24 offers a more accessible entry point into professional social listening compared to enterprise-only platforms like Meltwater. While both provide robust mention tracking and analytics, Brand24's transparent, tiered pricing makes it a strong choice for growing businesses and agencies that need powerful AI features like sentiment analysis and influencer identification without committing to a large, long-term enterprise contract. Choose Brand24 for its balance of power and scalability. Opt for a larger enterprise solution if you require deep market research consulting services or have highly specialized global monitoring needs beyond its scope.

The decision

Is it worth it?

Return on investment

By automating mention tracking and reporting, a team using the $499/mo Pro plan can save over 10 hours per month previously spent on manual data collection and analysis.

Built for

Marketing managers, content creators, social media managers, PR professionals, and brand strategists.

Effort to adopt

Intermediate

Compliance

Compliance posture not publicly documented — verify with vendor.

Who It's For

Why Marketing & Content Creation choose this tool

🎯

Built for

Marketing teams needing to monitor online brand mentions, track campaign effectiveness, and analyze competitor activity in real-time.

In-Depth Overview

For marketing and content teams, Brand24 replaces manual, time-consuming searches with automated, AI-powered monitoring. It scans over 25 million sources—including social media, news, blogs, podcasts, and reviews—in real-time, ensuring you never miss a critical conversation. The platform's AI sentiment analysis, which supports 108 languages, helps you instantly gauge audience feeling and segment feedback. This allows you to protect brand reputation by responding quickly to negative comments and amplifying positive ones. Practically, you can set up projects to track competitors, benchmark your share of voice, and measure the reach of your hashtag campaigns. Features like the AI Brand Assistant and AI Insights (available on higher tiers) distill data into actionable suggestions for brand growth. Instead of guessing your campaign's impact, you get concrete metrics and automated PDF or Excel reports to prove value to stakeholders. It centralizes competitor intelligence, customer feedback, and performance measurement into a single dashboard.

Key Use Cases

📈

Measure and Report on Campaign ROI

Marketing Manager

Use the platform to track hashtag reach, engagement, and share of voice for a new product launch. Generate automated PDF reports to show PR coverage and brand awareness lift to leadership.

Improved reporting efficiency

✍️

Discover Resonant Topics and Customer Pain Points

Content Strategist

Analyze online conversations and sentiment around your industry to identify content gaps and trending topics. Use the Word Cloud and customer feedback to inform your next content calendar.

Data-driven content ideas

🕵️‍♀️

Proactively Manage Brand Reputation

PR Specialist

Set up real-time alerts for brand mentions to immediately address negative feedback or amplify positive stories. Use sentiment analysis to gauge public perception during a crisis.

Faster crisis response time

✓ Pros

Tracks a vast range of sources including social, news, podcasts, and reviews.

Advanced AI sentiment analysis understands context and sarcasm.

Real-time updates on higher tiers enable immediate crisis response.

Automated reporting simplifies sharing insights with stakeholders.

Identifies key influencers and tracks hashtag campaign performance.

· Cons

Entry-level plans have significant delays in data updates (up to 12 hours).

Key AI features like 'AI Insights' are restricted to more expensive tiers.

Mention limits on lower plans can be restrictive for active brands or campaigns.

⚡ Editorial Verdict

Brand24 is a comprehensive and powerful social listening tool that gives marketers a clear view of their brand's digital footprint. Its strength lies in its vast source monitoring and actionable AI-driven sentiment analysis. The main trade-off is cost and feature gating; real-time updates and advanced AI capabilities are reserved for the more expensive Pro and Business tiers.

See all 241 AI tools for Marketers → Browse the AI Directory →

Questions & Answers

Frequently asked questions

Is Brand24 available in the UK, Canada, and Australia?

Yes, Brand24 works with customers from 154 countries, including the UK, Canada, and Australia. The tool supports mention tracking in 108 languages, making it suitable for global and local monitoring.

Can Brand24 be used in Europe?

Yes, Brand24 is used by customers across Europe and supports 108 languages. The company is Brand24 Global Inc., and you should verify their specific compliance posture regarding regulations like GDPR directly.

How does Brand24 help with competitor analysis?

Brand24 allows you to create dedicated projects to track your competitors' brand names, products, or campaigns. You can then compare metrics like share of voice, reach, and sentiment to benchmark your performance against theirs.

What is the difference between a 'keyword' and a 'mention'?

A 'keyword' is the word or phrase you want to track, such as your brand name or a campaign slogan. A 'mention' is a single online result, like a social media post or news article, that contains your keyword.

Can I try Brand24 before buying?

Yes, Brand24 offers a 14-day free trial that gives you access to the platform's features without requiring a credit card.

What kind of sources does Brand24 monitor?

It monitors over 25 million online sources in real-time, including social media (X, Instagram, Facebook, TikTok), news sites, blogs, forums, podcasts, and review sites like TripAdvisor and AppStore.

Last reviewed: June 2026 — Assessed AI-powered sentiment analysis, mention tracking capabilities, and reporting features.

Plans & Pricing

Start today

Pro

$199/mo

Includes 12 keywords, 40K mentions/mo, unlimited users, and AI features like Brand Assistant and AI Insights.

Start Pro Plan

Enterprise

From $1499/mo

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Brand24 Alternatives (2026)

The best alternatives to Brand24 — every tool below is tested and scored by Zekai.

Compare	Brand24	Ahrefs	Publer
Zekai Score	8.6/10	9.4/10	9.3/10
Rating	4.3/5	4.7/5	4.7/5
Pricing	$199/mo	Pricing on request	$0.00
Free tier	No	Yes	Yes
Best for	Marketing teams needing to monitor online brand me…	Marketing teams aiming to integrate traditional SE…	Best for marketing teams and solo creators who nee…

Ahrefs Publer VIDEO AI ME ActiveCampaign Riverside Fireflies.ai HubSpot AI PikaSEO

Free guide

Take it with you

Master Brand Reputation: Instantly track what's being said about you online.
Uncover Competitor Strategies: See your competitors' share of voice and campaign performance.
Measure Campaign ROI: Track hashtag reach and engagement in real-time.

Find Your Audience: Identify key influencers and customer pain points.
Automate Your Reporting: Generate presentation-ready reports in one click.

+3 more steps inside the guide

Send me the full guide

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Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Brand24 unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Brand24

Top AI for Marketing & Content Creation picks

Your workflow, automated

Before & After

Try it with these prompts

Prompts for Marketers

Trusted by 4,000+

Works with your existing stack

How it compares

Is it worth it?