AI-powered social listening to protect brand reputation, measure awareness, and analyze competitors in real-time.
Get access to mentions across social media, news, blogs, videos, forums, podcasts, and reviews.
What is Brand24?
Brand24: AI-powered social listening to protect brand reputation, measure awareness, and analyze competitors in real-time. It has a free plan; paid plans start at $249 per month. Zekai scores it 8.1 out of 10 after independent testing. Best for real-time brand monitoring and competitor analysis.
Zekai Verdict
- What is it?
- Brand24 is an AI social listening tool for marketing and content professionals.
- Best for
- Marketing teams needing to monitor online brand mentions, track campaign effectiveness, and analyze competitor activity…
- Not ideal for
- Entry-level plans have significant delays in data updates (up to 12 hours).
- Price
- Free plan · paid from $249 per month
- Zekai Score
- 8.1/10
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AhrefsTop AI for Marketing & Content Creation picks
See all 121 AI tools for Marketers →For marketing and content creation, Brand24 is a top AI-powered social listening tool. It provides real-time access to brand mentions across over 25 million online sources, including social media, news, podcasts, and reviews. Its AI-driven sentiment analysis and automated reporting help marketers measure brand awareness, analyze competitors, and manage online reputation effectively.
Your workflow, automated
Before & After
Manually searching for brand mentions and struggling to quantify campaign impact.
Hours spent on manual checksAutomated, real-time tracking of all online conversations with clear performance metrics.
Minutes to generate a full reportTry it with these prompts
Copy any prompt and paste it directly into the tool.
Monitor all public mentions of [Your Brand Name] across social media, news, blogs, and forums. Analyze the sentiment of these mentions to understand public perception and identify areas for improvement.
Track [Competitor Brand Name]'s online mentions and compare their reach and engagement metrics against our own. Identify their key discussion topics and sentiment to inform our strategy.
Track the performance of #[Your Campaign Hashtag] across social media platforms. Measure its reach, volume, and engagement to assess the campaign's impact and identify key influencers.
Prompts for Marketers
Trusted by 4,000+
Brand24 integrations
Best Brand24 alternatives
Brand24 offers a more accessible entry point into professional social listening compared to enterprise-only platforms like Meltwater. While both provide robust mention tracking and analytics, Brand24's transparent, tiered pricing makes it a strong choice for growing businesses and agencies that need powerful AI features like sentiment analysis and influencer identification without committing to a large, long-term enterprise contract. Choose Brand24 for its balance of power and scalability. Opt for a larger enterprise solution if you require deep market research consulting services or have highly specialized global monitoring needs beyond its scope.
Is Brand24 worth it?
Why Marketing & Content Creation choose this tool
Key Use Cases
Brand24 is a comprehensive and powerful social listening tool that gives marketers a clear view of their brand's digital footprint. Its strength lies in its vast source monitoring and actionable AI-driven sentiment analysis. The main trade-off is cost and feature gating; real-time updates and advanced AI capabilities are reserved for the more expensive Pro and Business tiers.
Frequently asked questions
Is Brand24 available in the UK, Canada, and Australia?
Can Brand24 be used in Europe?
How does Brand24 help with competitor analysis?
What is the difference between a 'keyword' and a 'mention'?
Can I try Brand24 before buying?
What kind of sources does Brand24 monitor?
Last reviewed:
Brand24 pricing and plans
Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.
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Take it with you
- Master Brand Reputation: Instantly track what's being said about you online.
- Uncover Competitor Strategies: See your competitors' share of voice and campaign performance.
- Measure Campaign ROI: Track hashtag reach and engagement in real-time.
- Find Your Audience: Identify key influencers and customer pain points.
- Automate Your Reporting: Generate presentation-ready reports in one click.
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About Brand24
Full Description
Brand24 is an AI social listening tool for marketing and content professionals. It tracks brand mentions in real-time across 25 million online sources, enabling you to manage reputation, measure campaign performance, and discover customer insights.
Editorial Verdict
Brand24 is a comprehensive and powerful social listening tool that gives marketers a clear view of their brand's digital footprint. Its strength lies in its vast source monitoring and actionable AI-driven sentiment analysis. The main trade-off is cost and feature gating; real-time updates and advanced AI capabilities are reserved for the more expensive Pro and Business tiers.
