Northbeam

Northbeam is a marketing intelligence platform for e-commerce stores, providing a unified view of ad performance. It uses first-party data for multi-touch...

The marketing intelligence platform for e-commerce, using first-party data for profitable ad growth and multi-touch attribution.

Unify your marketing analytics with multi-touch attribution, media mix modeling, and direct ad platform integrations.

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Pro fromPricing on request

Multi-Touch AttributionMedia Mix ModelingFirst-Party DataCreative AnalyticsView-Through Attribution

8.6 Zekai

Unified E-commerce Ad Attribution

AI for E-commerce & Online Stores

Ease of Use

7.8

Accuracy

9.4

Value

8.2

Time Saving

9.0

800+Users

8.6/10Zekai Score

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⚡ Quick answer

For e-commerce and online stores, Northbeam is a top-tier AI marketing intelligence platform. It excels by providing a unified view of ad performance using first-party data for highly accurate multi-touch attribution. This allows brands to see the full customer journey, optimize spend, and has led to an average 37% increase in ROAS for its enterprise customers.

CategoryE-commerce Ad Attribution

Best ForScaling DTC brands with multi-channel ad spend

Price From$1,500/mo

FreeNo

DifferentiatorFirst-party data model for multi-touch attribution and direct ad platform integration (Apex).

ProofTrusted by 800+ companies; 37% average ROAS increase for enterprise customers.

Rating4.3/5

📖 About Northbeam

Northbeam is a marketing intelligence platform for e-commerce stores, providing a unified view of ad performance. It uses first-party data for multi-touch attribution (MTA), media mix modeling (MMM+), and creative analytics to help you reduce wasted ad spend and increase ROAS.

Real Impact

Before & After

❌ Before

Scattered ad data across platforms with inaccurate last-click attribution.

Uncertain ROAS

✅ After

A unified view of the entire customer journey, enabling confident budget allocation.

37% Increased ROAS

Social Proof

Trusted by 800+

800+ professionals using this tool

Ease of Use

7.8

Accuracy

9.4

Value

8.2

Time Saving

9.0

"When it comes to strategic decision-making, Northbeam is the only companion I trust. I rely on it every single day, and my team wouldn’t be where we are without its insights."

Derek L., Director of Paid Media · June 2026

"I check in every day. Our CFO checks in. Our CEO checks in. It’s the first look of the day for all of us."

Claire Y., VP of Growth · May 2026

"With Northbeam, we unlocked attribution at the tactical level and creative level, which allowed us to scale our programs and justify our investments. It requires you to dig into the details, but that's where the value is."

Dan G., Director of Performance Marketing · April 2026

"I just can’t envision a world where a brand would be ramping up direct-to-consumer spend and not using a tool like Northbeam."

Jesse S., Head of Acquisition · March 2026

Connects With

Works with your existing stack

Shopify All major ad platforms Direct integration with any ecommerce platform

Setup complexity: Advanced

Northbeam is a marketing intelligence platform for e-commerce stores, providing a unified view of ad performance. It uses first-party data for multi-touch attribution (MTA), media mix modeling (MMM+), and creative analytics to help you reduce wasted ad spend and increase ROAS.

Who It's For

Why E-commerce & Online Stores choose this tool

🎯

Built for

Best for e-commerce brands spending over $1.5M/year on media who need to optimize ad spend across multiple channels using a unified attribution model.

In-Depth Overview

For e-commerce businesses struggling with siloed data, Northbeam provides a single source of truth to measure marketing effectiveness. Instead of relying on the biased, last-click attribution of individual ad platforms, it uses a sophisticated multi-touch attribution (MTA) model powered by your own first-party data. This gives you a clear view of the entire customer journey, from the first ad impression to the final sale, across all channels. The platform's AI-driven models help you make smarter budget decisions. Its Media Mix Modeling (MMM+) allows for flexible forecasting, while Northbeam Apex sends your performance data directly back to ad platform algorithms, improving their delivery and efficiency. The proof is in the results: enterprise customers see an average 37% increase in ROAS and a 20% decrease in CAC. By tracking over $25 billion in ad spend, Northbeam provides the data-backed confidence needed to scale profitably.

Key Use Cases

📈

Attribute revenue accurately across all channels

Performance Marketing Manager

Use Northbeam's multi-touch attribution model to see the complete customer journey, from the first awareness ad to the final conversion. Stop over-attributing to last-click channels and understand the true value of your top-of-funnel campaigns.

37% average ROAS increase

✓ Pros

Provides a unified, single source of truth for all marketing channels.

Uses first-party data for more accurate attribution in a privacy-focused world.

Directly integrates with ad platforms (Northbeam Apex) to improve algorithm performance.

Offers advanced models like Media Mix Modeling (MMM+) and view-through attribution.

Proven results for enterprise clients, including a 37% average increase in ROAS.

· Cons

High starting price ($1,500/mo) makes it inaccessible for smaller stores.

No publicly listed pricing for Professional or Enterprise tiers, requiring a demo.

Can be complex to implement without a dedicated media strategist (included in higher tiers).

Advanced features like Media Mix Modeling+ are reserved for Enterprise plans.

⚡ Editorial Verdict

Northbeam offers a powerful, unified view of marketing performance that's essential for scaling e-commerce brands. Its strength lies in its first-party data model and deep integrations, but its high entry price and complexity make it better suited for established stores, not beginners.

Questions & Answers

Frequently asked questions

What is Northbeam used for? +

Northbeam is a marketing intelligence platform for e-commerce brands. It's used to get a unified and accurate view of marketing performance across all channels through multi-touch attribution, media mix modeling, and creative analytics.

How does Northbeam use AI? +

Northbeam uses machine learning and AI in its core models, including multi-touch attribution (MTA) and media mix modeling (MMM+), to analyze customer touchpoints and forecast revenue. Its 'Northbeam Apex' feature also uses AI to feed performance data back into ad platform algorithms to improve their delivery.

What is the pricing for Northbeam? +

Northbeam's pricing starts at $1,500 per month for the 'Starter' plan, which is for brands with under $1.5M a year in media spend. The 'Professional' and 'Enterprise' plans require a custom quote based on data volume and service level.

Which AI tool is best for e-commerce ad attribution? +

Northbeam is a leading AI tool for e-commerce ad attribution, especially for scaling brands. It uses first-party data to build a complete picture of the customer journey, moving beyond the limitations of platform-native, last-click models to provide a true multi-touch view.

Can Northbeam help me prove the value of my awareness campaigns? +

Yes, Northbeam is designed for this. Its 'Clicks + Deterministic Views' feature provides deterministic view-through attribution, allowing you to measure the actual revenue impact of video-based reach and awareness campaigns that don't result in an immediate click.

How does Northbeam improve my ad platform's performance? +

Through a feature called Northbeam Apex, the platform sends its accurate, first-party performance data directly to ad platform algorithms (like Facebook's or Google's). This 'supercharges' their delivery, helping them optimize towards real conversions and improving your ROAS and CAC.

Last reviewed: Reviewed June 2026 — Pricing, features, and integration capabilities were assessed.

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