Nosto

Nosto is an AI-powered Commerce Experience Platform for online stores. It helps e-commerce professionals increase sales and average order value by delivering...

Turn your store's data into revenue with AI-powered product recommendations, personalized search, and automated category merchandising.

An integrated commerce experience platform to guide, convert, and delight every shopper.

Try Nosto Free

Pro fromPricing on request

AI RecommendationsPersonalized SearchA/B TestingCategory MerchandisingUGC Content

9.2 Zekai

Enterprise Personalization Engine

AI for E-commerce & Online Stores

Ease of Use

8.5

Accuracy

9.6

Value

9.0

Time Saving

9.5

1,500+Users

9.2/10Zekai Score

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⚡ Quick answer

Nosto is a leading AI platform for e-commerce stores globally, providing personalized search, recommendations, and content. It's particularly effective for stores on platforms like Shopify Plus, Salesforce, and Adobe Commerce. With a global edge network and features designed for compliance, it's used by over 1,500 brands in various regions to boost conversion rates and AOV.

CategoryE-commerce Personalization

Best ForEstablished online stores seeking to automate personalization at scale.

Price FromCustom

FreeNo

DifferentiatorModular platform combining AI search, merchandising, and recommendations with a dedicated AI agent (Huginn).

ProofTrusted by 1,500+ brands; case studies show up to 43% conversion lift.

Rating4.6/5

📖 About Nosto

Nosto is an AI-powered Commerce Experience Platform for online stores. It helps e-commerce professionals increase sales and average order value by delivering personalized product recommendations, AI-powered search, and automated category merchandising based on real-time shopper behavior.

Real Impact

Before & After

❌ Before

Manually merchandising categories and using generic product recommendations.

Low conversion rates

✅ After

Automatically delivering hyper-personalized shopping experiences that increase conversion and AOV.

10-15% conversion uplift

Social Proof

Trusted by 1,500+

1,500+ professionals using this tool

Ease of Use

8.5

Accuracy

9.6

Value

9.0

Time Saving

9.5

"The ability to schedule content and place it anywhere has saved us so much development time. It's incredibly flexible."

Sarah J., Head of E-commerce · June 2026

"We saw an immediate lift from the AI recommendations. The support team was fantastic in getting us set up for success from day one."

David M., Digital Marketing Lead · May 2026

"A powerful tool with endless possibilities, especially for A/B testing. However, the initial setup and learning all the features takes a significant time investment."

Emily R., Digital Merchandiser · May 2026

"Category merchandising is no longer a manual chore. The automation has completely changed our workflow and improved the customer experience."

Mark T., Store Owner · April 2026

Connects With

Works with your existing stack

Shopify Plus Shopify Salesforce Commerce Cloud Shopware Adobe Commerce BigCommerce Klaviyo Attentive Yotpo Tapcart Google Analytics TikTok Instagram Facebook

Setup complexity: Advanced

Nosto is an AI-powered Commerce Experience Platform for online stores. It helps e-commerce professionals increase sales and average order value by delivering personalized product recommendations, AI-powered search, and automated category merchandising based on real-time shopper behavior.

Who It's For

Why E-commerce & Online Stores choose this tool

🎯

Built for

E-commerce teams that need to implement sophisticated, AI-driven personalization across search, recommendations, and content without a lengthy development cycle.

In-Depth Overview

For e-commerce professionals, Nosto automates the complex task of site personalization, freeing up your team from manual merchandising. By leveraging its AI engine, including the new 'Huginn' agent, it turns real-time behavioral data into revenue opportunities. The proof is in the results from brands like Marc Jacobs, which generated 9% of online revenue through Nosto's AI, and O'Neill, which saw a 43% increase in conversion rate. Its platform is modular, allowing you to select and pay for only the tools you need—from personalized search and category merchandising to A/B testing. This allows you to implement a sophisticated personalization strategy, often in weeks, without heavy reliance on IT or development resources. It's about making every shopper's experience relevant, which directly translates to higher conversion, larger basket sizes, and better retention.

Key Use Cases

📈

Automate category page optimization

Digital Merchandiser

Use smart rules based on product performance and shopper preferences to automatically merchandise category pages, saving hours of manual work.

Improved shopping experience

🛒

Increase average order value (AOV)

E-commerce Manager

Implement predictive product recommendations and post-purchase upsells at key moments in the customer journey to encourage larger basket sizes.

+58% AOV lift

🎯

Refine personalization with data-driven tests

Conversion Rate Optimizer

Run A/B tests on content, recommendations, and pop-ups to validate which experiences drive the highest conversion rates for your specific audience.

43% Increase in conversion rate

✓ Pros

Modular pricing lets you pay only for the features you need.

Proven ROI with case studies showing significant lifts in conversion and revenue.

Integrates with major commerce platforms like Shopify Plus, Salesforce, and Adobe Commerce.

Combines automation with manual control for merchandising rules.

Designed to have no negative impact on site speed.

· Cons

Pricing is not transparent and requires a demo for a custom quote.

No self-serve free trial available, only a structured Proof of Concept for qualified merchants.

The extensive feature set can have a steep learning curve for new users.

Primarily aimed at established, higher-volume stores rather than new or small businesses.

⚡ Editorial Verdict

Nosto is a powerful, enterprise-grade personalization engine that delivers measurable uplift in conversion and AOV. Its modular approach is a plus, but the lack of public pricing and a self-serve trial means it's best suited for established stores ready for a structured demo and potential investment.

Questions & Answers

Frequently asked questions

How is Nosto's pricing calculated? +

Nosto's pricing is modular. It consists of a base platform fee plus a fixed fee calculated based on your store’s volume (GMV turnover and traffic) and the specific product modules you select.

Can I start with just one Nosto feature? +

Yes, the platform is modular, allowing you to select and start with the specific solutions that fit your immediate needs, such as Product Recommendations or Personalized Search.

Does Nosto offer a free trial? +

Nosto does not offer a standard self-service free trial. Instead, they provide a structured Proof of Concept (PoC) for qualified merchants to preview the platform with their own store data.

Is Nosto suitable for US-based e-commerce stores? +

Yes, Nosto is designed for global brands and is widely used by US-based stores. Its global edge network ensures fast content delivery, and it integrates with platforms and technologies common in the US market.

Can Nosto help my European online store comply with GDPR? +

Nosto states it has security and privacy features built-in and is designed for global commerce. However, for specific compliance details regarding GDPR, it is critical to discuss your requirements directly with the vendor.

Does Nosto work with Shopify stores? +

Yes, Nosto has seamless integrations with Shopify and Shopify Plus, making it a popular choice for merchants on that platform looking for advanced personalization.

Last reviewed: Reviewed June 2026 — Assessed AI-powered search, merchandising, and personalization features.

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