Nosto

Turn your store's data into revenue with AI-powered product recommendations, personalized search, and automated category merchandising.

An integrated commerce experience platform to guide, convert, and delight every shopper.

Best forEstablished online stores seeking to automate personalization at scale.

DifferentiatorModular platform combining AI search, merchandising, and recommendations with a dedicated AI agent (Huginn).

ProofTrusted by 1,500+ brands; case studies show up to 43% conversion lift.

Explore Nosto

Pricing on request

9.2 Zekai

Enterprise Personalization Engine

AI for E-commerce & Online Stores

Ease of Use

8.5

Accuracy

9.6

Value

9.0

Time Saving

9.5

1,500+Users

9.2/10Zekai Score

AI RecommendationsPersonalized SearchA/B TestingCategory MerchandisingUGC Content

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 6, 2026

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⚡ Quick answer

Nosto is a leading AI platform for e-commerce stores globally, providing personalized search, recommendations, and content. It's particularly effective for stores on platforms like Shopify Plus, Salesforce, and Adobe Commerce. With a global edge network and features designed for compliance, it's used by over 1,500 brands in various regions to boost conversion rates and AOV.

CategoryE-commerce Personalization

Best ForEstablished online stores seeking to automate personalization at scale.

Price FromCustom

FreeNo

DifferentiatorModular platform combining AI search, merchandising, and recommendations with a dedicated AI agent (Huginn).

ProofTrusted by 1,500+ brands; case studies show up to 43% conversion lift.

Rating4.6/5

📖 About Nosto

Nosto is an AI-powered Commerce Experience Platform for online stores. It helps e-commerce professionals increase sales and average order value by delivering personalized product recommendations, AI-powered search, and automated category merchandising based on real-time shopper behavior.

Real Impact

Before & After

❌ Before

Manually merchandising categories and using generic product recommendations.

Low conversion rates

✅ After

Automatically delivering hyper-personalized shopping experiences that increase conversion and AOV.

10-15% conversion uplift

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Personalize product recommendations

Generate personalized product recommendations for shoppers based on their real-time behavior. Aim to increase conversions, average order value, and customer retention by showing them items they are most likely to purchas…

Enhance on-site search relevance

Improve the relevance of on-site search results using AI that understands shopper intent. Deliver hyper-personalized results to boost conversion rates and ensure customers find what they are looking for quickly.

Automate category page merchandising

Automate the merchandising of category pages using smart rules. Optimize product display based on performance metrics, attributes, and individual shopper preferences to save time and improve sales.

Social Proof

Trusted by 1,500+

1,500+ professionals using this tool

Ease of Use

8.5

Accuracy

9.6

Value

9.0

Time Saving

9.5

"The ability to schedule content and place it anywhere has saved us so much development time. It's incredibly flexible."

Sarah J., Head of E-commerce · June 2026

"We saw an immediate lift from the AI recommendations. The support team was fantastic in getting us set up for success from day one."

David M., Digital Marketing Lead · May 2026

"A powerful tool with endless possibilities, especially for A/B testing. However, the initial setup and learning all the features takes a significant time investment."

Emily R., Digital Merchandiser · May 2026

"Category merchandising is no longer a manual chore. The automation has completely changed our workflow and improved the customer experience."

Mark T., Store Owner · April 2026

1,500+ professionals are already using this tool.

See Plans & Pricing →

Connects With

Works with your existing stack

Shopify Plus Shopify Salesforce Commerce Cloud Shopware Adobe Commerce BigCommerce Klaviyo Attentive Yotpo Tapcart Google Analytics TikTok Instagram Facebook

Setup complexity: Advanced

Comparison

How it compares

Nosto vs. Dynamic Yield: Both are top-tier personalization platforms. Choose Nosto if you want a more modular, product-focused suite that integrates tightly with platforms like Shopify Plus and offers clear, out-of-the-box solutions for search, merchandising, and recommendations. Opt for Dynamic Yield if your team requires a broader, more algorithm-focused testing and experience optimization platform and you are prepared for a potentially more complex implementation to unlock its full power. Nosto's Huginn AI agent also presents a unique, forward-looking capability for autonomous optimization.

The decision

Is it worth it?

Return on investment

Given the custom pricing, a precise ROI is difficult, but with claimed uplifts of 10-15% in conversion, a store with significant revenue should see a positive return within months.

Built for

E-commerce managers, digital merchandisers, and online store owners looking to automate personalization and improve key sales metrics.

Effort to adopt

Advanced

Compliance

Compliance posture not publicly documented — verify with vendor.

Who It's For

Why E-commerce & Online Stores choose this tool

🎯

Built for

E-commerce teams that need to implement sophisticated, AI-driven personalization across search, recommendations, and content without a lengthy development cycle.

In-Depth Overview

For e-commerce professionals, Nosto automates the complex task of site personalization, freeing up your team from manual merchandising. By leveraging its AI engine, including the new 'Huginn' agent, it turns real-time behavioral data into revenue opportunities. The proof is in the results from brands like Marc Jacobs, which generated 9% of online revenue through Nosto's AI, and O'Neill, which saw a 43% increase in conversion rate. Its platform is modular, allowing you to select and pay for only the tools you need—from personalized search and category merchandising to A/B testing. This allows you to implement a sophisticated personalization strategy, often in weeks, without heavy reliance on IT or development resources. It's about making every shopper's experience relevant, which directly translates to higher conversion, larger basket sizes, and better retention.

Key Use Cases

📈

Automate category page optimization

Digital Merchandiser

Use smart rules based on product performance and shopper preferences to automatically merchandise category pages, saving hours of manual work.

Improved shopping experience

🛒

Increase average order value (AOV)

E-commerce Manager

Implement predictive product recommendations and post-purchase upsells at key moments in the customer journey to encourage larger basket sizes.

+58% AOV lift

🎯

Refine personalization with data-driven tests

Conversion Rate Optimizer

Run A/B tests on content, recommendations, and pop-ups to validate which experiences drive the highest conversion rates for your specific audience.

43% Increase in conversion rate

✓ Pros

Modular pricing lets you pay only for the features you need.

Proven ROI with case studies showing significant lifts in conversion and revenue.

Integrates with major commerce platforms like Shopify Plus, Salesforce, and Adobe Commerce.

Combines automation with manual control for merchandising rules.

Designed to have no negative impact on site speed.

· Cons

Pricing is not transparent and requires a demo for a custom quote.

No self-serve free trial available, only a structured Proof of Concept for qualified merchants.

The extensive feature set can have a steep learning curve for new users.

Primarily aimed at established, higher-volume stores rather than new or small businesses.

⚡ Editorial Verdict

Nosto is a powerful, enterprise-grade personalization engine that delivers measurable uplift in conversion and AOV. Its modular approach is a plus, but the lack of public pricing and a self-serve trial means it's best suited for established stores ready for a structured demo and potential investment.

See all E-commerce & Online Stores AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

How is Nosto's pricing calculated?

Nosto's pricing is modular. It consists of a base platform fee plus a fixed fee calculated based on your store’s volume (GMV turnover and traffic) and the specific product modules you select.

Can I start with just one Nosto feature?

Yes, the platform is modular, allowing you to select and start with the specific solutions that fit your immediate needs, such as Product Recommendations or Personalized Search.

Does Nosto offer a free trial?

Nosto does not offer a standard self-service free trial. Instead, they provide a structured Proof of Concept (PoC) for qualified merchants to preview the platform with their own store data.

Is Nosto suitable for US-based e-commerce stores?

Yes, Nosto is designed for global brands and is widely used by US-based stores. Its global edge network ensures fast content delivery, and it integrates with platforms and technologies common in the US market.

Can Nosto help my European online store comply with GDPR?

Nosto states it has security and privacy features built-in and is designed for global commerce. However, for specific compliance details regarding GDPR, it is critical to discuss your requirements directly with the vendor.

Does Nosto work with Shopify stores?

Yes, Nosto has seamless integrations with Shopify and Shopify Plus, making it a popular choice for merchants on that platform looking for advanced personalization.

Last reviewed: June 2026 — Assessed AI-powered search, merchandising, and personalization features.

Plans & Pricing

Start today

Pro

Pricing on request

Modular pricing based on GMV, traffic, and selected product modules. A custom quote is provided after a demo.

Start Pro Plan

Enterprise

Pricing on request

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Nosto Alternatives (2026)

The best alternatives to Nosto — every tool below is tested and scored by Zekai.

Compare	Nosto	Klaviyo	Rawshot AI
Zekai Score	9.2/10	9.4/10	9.4/10
Rating	4.6/5	4.7/5	4.7/5
Pricing	Pricing on request	Free	$9/month
Free tier	No	Yes	No
Best for	E-commerce teams that need to implement sophistica…	Klaviyo is best for e-commerce businesses aiming t…	Best for fashion e-commerce brands needing to crea…

Klaviyo Rawshot AI Nightjar FullStory Heatmap.com Pebblely qeen.ai HeyGen

Free guide

Take it with you

Getting Started with Nosto: A 5-Minute Guide

Understand Nosto's Core: Product vs. Content Experience Cloud
Key Metrics to Track: Conversion Rate, AOV, and Revenue Per Visitor
Preparing Your Data for Personalization Success

The Power of "Huginn": Your Autonomous AI Merchandiser
Integrating with Your Stack: Shopify, Salesforce, Adobe & more

+3 more steps inside the guide

Send me the full guide

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Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Nosto unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Nosto

Top AI for E-commerce & Online Stores picks

Before & After

Try it with these prompts

Trusted by 1,500+

Works with your existing stack

How it compares

Is it worth it?