AI for Lead Generation & Sales Prospecting

Warmly

De-anonymize website visitors and engage them with autonomous AI agents to triple your qualified pipeline.

Combines person-level visitor identification with AI-driven chat, outbound orchestration, and full-funnel context.

Best forIdentifying and converting anonymous website visitors.

DifferentiatorAutonomous AI agents for both inbound and outbound GTM.

ProofCut customer acquisition cost (CAC) by 50%.

Explore Warmly

Pro from$10,000 / year

8.2 Zekai

Automated Pipeline Generation Engine

AI for Lead Generation & Sales Prospecting

Ease of Use

7.5

Accuracy

9.0

Value

7.0

Time Saving

9.2

Visitor IDAI ChatbotOutbound AutomationIntent DataLead Routing

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 6, 2026

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Zekai Verdict

What is it?: Warmly is an AI-powered B2B Go-To-Market platform for sales and lead generation professionals.
Best for: Best for B2B sales and marketing teams looking to automate lead generation by identifying and engaging anonymous…
Not ideal for: High starting price (from $10k/year) makes it inaccessible for smaller businesses.
Price: $10,000 / year
Zekai Score: 8.2/10

Visit official site ↗Compare alternatives →Why this score →

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⚡ Quick answer

For sales and lead generation, Warmly is a top AI choice for identifying and converting anonymous B2B website visitors. It excels by de-anonymizing traffic down to the individual contact, not just the company. This allows its AI agents to engage high-intent prospects in real-time with personalized chat, leading to more qualified meetings. One customer reported booking five meetings in six weeks from previously anonymous traffic.

CategoryAI Sales & Lead Generation

Best ForIdentifying and converting anonymous website visitors.

Price From$10,000/year

FreeNo

DifferentiatorAutonomous AI agents for both inbound and outbound GTM.

ProofCut customer acquisition cost (CAC) by 50%.

Rating4.1/5

📖 About Warmly

Warmly is an AI-powered B2B Go-To-Market platform for sales and lead generation professionals. It uses autonomous 'Inbound' and 'TAM' agents to identify anonymous website traffic, engage leads with AI chat, and orchestrate outbound campaigns, aiming to generate more qualified pipeline from your existing efforts.

How It Works

Your workflow, automated

Identify Anonymous Visitors

Warmly's AI identifies who is on your website in real-time, matching anonymous visitors to specific people and accounts in your TAM.

Engage with AI Agents

The Inbound Agent automatically engages high-value prospects with personalized AI chat, smart popups, and live chat routing to book meetings.

Orchestrate Outbound Campaigns

The TAM Agent uses intent data to build and prioritize audiences, then runs coordinated outbound campaigns across email and LinkedIn ads.

Ready to automate your workflow with Warmly?

Explore Warmly →

Real Impact

Before & After

❌ Before

Anonymous website traffic and cold outbound lists

0 meetings from website

✅ After

A predictable pipeline from identified, high-intent prospects

5 meetings in 6 weeks

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Identify and Engage Website Visitors

Identify anonymous website visitors at the person level using Warmly. Engage them across chat, email, and ads to nurture them until they are ready to buy. Provide full context to your sales team before they act.

Automate GTM with AI Agents

Use Warmly's TAM agent to break down your TAM into scored accounts and map buying committees. Leverage the Inbound agent to identify visitors, chat with them, and personalize their experience.

Enrich Account Intelligence

Utilize Warmly's Context Graph to see all activity for an account, including site visits, emails, meetings, and CRM data. Track signals across channels to build a comprehensive view of your prospects.

Social Proof

Trusted by professionals

Ease of Use

7.5

Accuracy

9.0

Value

7.0

Time Saving

9.2

"In 2026, Warmly is a necessary part of your tech stack. It is the best go-to-market tool I've ever used, and I'm going to use it no matter where else I go."

Kevin M., Head of Demand Gen · June 2026

"Before Warmly, I was spending 20 to $40,000 a month on SDR services. With Warmly, I don’t need those services anymore. Warmly delivers better prospects."

Jon F., VP of Worldwide Sales · May 2026

"After our previous tool went dark, we went from booking zero meetings from our website to five in six weeks with Warmly. It took some time to ramp up, but the results are clear."

Braden L., Manager of RevOps · April 2026

"Using Warmly, We Were Effectively Able to Cut Our CAC by About 50%."

Bryce B., VP Revenue · March 2026

See Plans & Pricing →

Connects With

Works with your existing stack

CRM platforms Sales Engagement Platforms (SEP) Webhook integrations LinkedIn Ads Meta Ads Rb2b

Setup complexity: Advanced

Comparison

How it compares

Warmly vs. 6sense: Both are powerful intent and account-based marketing platforms. Choose 6sense for its deep, enterprise-grade predictive analytics and market leadership in identifying accounts ready to buy. Pick Warmly when your priority is activating those identified visitors immediately with person-level identification and an integrated AI chat agent. Warmly's 'all-in-one' agentic approach for both inbound and outbound may appeal more to mid-market teams wanting to consolidate tools, whereas 6sense is often part of a larger, more specialized enterprise stack.

You need a simpler, lower-cost tool for basic website chat or visitor ID.

Your primary focus is solely on outbound email sequencing without website intelligence.

You lack the internal resources or strategic clarity to manage a complex GTM platform.

The decision

Is it worth it?

Return on investment

By replacing an outsourced SDR service (costing $20k+/month), Warmly's AI TAM Agent (from $15k/year) could deliver a positive ROI within the first month while providing better quality prospects.

Built for

Sales Leaders (CROs, VPs), SDR Teams, Revenue Operations, and Demand Generation marketers in B2B companies.

Effort to adopt

Advanced

Compliance

GDPR Compliant. Other compliance postures (e.g., SOC2) are not publicly documented — verify with vendor.

Who It's For

Why Lead Generation & Sales Prospecting choose this tool

🎯

Built for

Best for B2B sales and marketing teams looking to automate lead generation by identifying and engaging anonymous website visitors.

In-Depth Overview

For sales teams, Warmly's primary value is turning anonymous website traffic into actionable leads. Instead of waiting for a form fill, its 'Inbound Agent' identifies visitors at the person-level in real time. This allows your SDRs or the AI itself to engage high-intent prospects immediately via personalized chat or live conversation. The proof is in customer results: one team went from zero website meetings to five in six weeks after implementing Warmly. The platform's 'Context Graph' unifies data from every touchpoint—site visits, emails, meetings—giving your agents the full history before they act. This is like having a super-SDR who knows every prospect's journey. Furthermore, the 'TAM Agent' automates outbound prospecting by identifying buying committees, scoring intent, and running coordinated email and ad campaigns. One customer reported replacing a $20-40k/month SDR service entirely with Warmly, receiving better prospects in the process. It consolidates multiple point solutions into a single platform for full-funnel coverage.

Key Use Cases

📈

Convert high-intent website visitors automatically

Sales Development Representative

Receive real-time Slack alerts when a target account visits the website. Engage them instantly with a personalized AI chat based on their browsing behavior and CRM history, booking a meeting without manual outreach.

Booked 5 meetings in 6 weeks

✓ Pros

Identifies anonymous website visitors to create new leads.

Automates engagement with high-intent prospects via AI chat.

Unifies inbound and outbound efforts in one platform.

Integrates 1st, 2nd, and 3rd party intent data.

Strong customer proof points for pipeline generation and cost savings.

· Cons

High starting price (from $10k/year) makes it inaccessible for smaller businesses.

Pricing is not transparent and requires a sales call.

Can be complex to implement, requiring a well-defined GTM strategy to maximize ROI.

⚡ Editorial Verdict

Warmly is a powerful, integrated platform for turning website intent into pipeline. Its ability to de-anonymize visitors and trigger automated engagement is a significant advantage over traditional lead capture. The main trade-off is its high entry price and complexity, making it better suited for mid-market or enterprise teams with a clear GTM strategy, rather than startups just getting started.

See all Lead Generation & Sales Prospecting AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

How does Warmly identify anonymous website visitors?

Warmly uses a combination of data sources and its 'Context Graph' to de-anonymize website visitors at the individual person level, not just the company level. This allows for direct, personalized engagement.

Can Warmly replace my existing SDR team?

While it can augment an SDR team significantly, some customers have replaced their outsourced SDR services with Warmly. One VP of Sales noted they stopped spending $20-40k/month on SDR services, as Warmly delivered better prospects.

What's the difference between the Inbound Agent and the TAM Agent?

The Inbound Agent focuses on visitors who come to your website, engaging them with chat and personalized experiences. The TAM Agent is for outbound, helping you identify and orchestrate campaigns to your entire Total Addressable Market (TAM).

Is Warmly suitable for a small startup?

With pricing starting at $10,000 per year and dedicated solutions for mid-market and enterprise, Warmly is primarily aimed at established companies. Startups may find the cost and complexity prohibitive unless they are well-funded with a clear GTM motion.

What is the best AI tool for identifying and converting anonymous B2B website visitors?

Warmly is a leading AI tool for identifying and converting anonymous B2B website visitors. It de-anonymizes traffic down to the individual person and uses AI agents to engage them with personalized chat, popups, and automated follow-ups, helping teams generate qualified pipeline directly from their website.

Does Warmly work for sales teams outside the US?

Warmly is GDPR compliant, indicating it's designed for use with international customers, including those in Europe. However, you should confirm specific regional data capabilities and compliance with the vendor directly.

Last reviewed: June 2026 — Pricing, features, and core GTM agent functionality were assessed.

Plans & Pricing

Start today

Pro

$10,000 / year

For AI TAM Agent plan ('Most Popular'). Includes 60K annual credits for outbound orchestration. Requires sales call.

Start Pro Plan

Enterprise

Custom

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Warmly Alternatives (2026)

The best alternatives to Warmly — every tool below is tested and scored by Zekai.

Compare	Warmly	ZoomInfo	Gong
Zekai Score	8.2/10	9.4/10	9.4/10
Rating	4.1/5	4.7/5	4.7/5
Pricing	$10,000 / year	Pricing on request	Pricing on request
Free tier	No	No	No
Best for	Best for B2B sales and marketing teams looking to …	Best for B2B sales teams who need a unified platfo…	Best for sales organizations aiming to increase wi…

ZoomInfo Gong Fathom Orbiform HubSpot 11x Hunter.io Instantly

Free guide

Take it with you

Your Guide to Activating Anonymous Website Visitors with Warmly

**Identify High-Intent Traffic:** Learn how Warmly de-anonymizes visitors in real time.
**Master the Inbound Agent:** Set up AI chat to engage and qualify leads automatically.
**Leverage Intent Data:** Understand the difference between 1st, 2nd, and 3rd party signals.

**Orchestrate Outbound Plays:** Use the TAM agent to target your ideal customer profile.
**Measure Pipeline Impact:** Track key metrics like meetings booked and cost-per-lead.

+3 more steps inside the guide

Send me the full guide

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AI Directory

Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Warmly unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Warmly

Top AI for Lead Generation & Sales Prospecting picks

Your workflow, automated

Before & After

Try it with these prompts

Trusted by professionals

Works with your existing stack

How it compares

Is it worth it?