AI for Lead Generation & Sales Prospecting

Gro

AI Sales Agent to automate LinkedIn outreach and convert B2B leads with hyper-personalization.

Boost reply rates to over 10% and connect rates to 30%+ with AI-driven social proof and smart campaigns.

Best forAutomating personalized B2B outreach on LinkedIn.

DifferentiatorCombines lead search, AI outreach, a social CRM, and intent scoring in one platform.

ProofClaims 30%+ connect rates and 10%+ reply rates.

Try Gro

Free Plan

8.9 Zekai

LinkedIn Outreach Automation

AI for Lead Generation & Sales Prospecting

Ease of Use

8.5

Accuracy

8.8

Value

9.0

Time Saving

9.4

1,000+Users

8.9/10Zekai Score

Lead SourcingAI PersonalizationMulti-Channel OutreachSocial CRMIntent Scoring

📊 Independently tested and scored. How we score →

✍️ Reviewed by Zekai Editorial Team · Updated August 6, 2026

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⚡ Quick answer

For sales professionals focused on B2B lead generation, Gro is a top AI contender. It automates LinkedIn outreach with hyper-personalized messaging to achieve over 10% reply rates, a significant jump from the industry average of 1%. By combining a 650M+ contact database, a social CRM, and AI-driven intent scoring, Gro provides an end-to-end system to find, engage, and prioritize high-value leads.

CategoryAI Sales Agent

Best ForAutomating personalized B2B outreach on LinkedIn.

Price From$0

FreeFreemium plan available

DifferentiatorCombines lead search, AI outreach, a social CRM, and intent scoring in one platform.

ProofClaims 30%+ connect rates and 10%+ reply rates.

Rating4.5/5

📖 About Gro

Gro is an AI Sales Co-Pilot designed for B2B sales professionals to automate and scale LinkedIn outreach. It combines a 650M+ contact database, multi-channel campaign automation, and a social CRM to find, engage, and convert high-intent leads more efficiently.

How It Works

Your workflow, automated

Find Leads

Use Gro Search to tap into a 650M+ contact database, filtering by title, industry, or company to build your prospect list.

Automate Outreach

Launch multi-channel campaigns that automatically send personalized LinkedIn connection requests, follow-ups, and emails.

Prioritize & Close

Leverage the Social CRM and Gro IQ intent scores to track conversations and focus your efforts on the leads most likely to convert.

Ready to automate your workflow with Gro?

Try Gro →

Real Impact

Before & After

❌ Before

Manual, low-yield LinkedIn outreach with <3% connect rates.

1% reply rate

✅ After

Automated, personalized campaigns with 30%+ connect rates.

10%+ reply rate

Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Find and enrich target accounts

Use Gro to search for companies matching [industry] and [company size] in [geographic region]. Enrich the found accounts with contact information and key decision-maker details from your knowledge base.

Draft personalized outreach messages

Generate personalized outreach messages for [target persona] at [company name] based on their recent [company activity or signal]. Ensure the tone matches my agent identity and includes a clear call to action for [desire…

Automate follow-up sequences

Set up an automated follow-up sequence for leads who have shown interest in [product/service]. The sequence should include [number] touchpoints over [timeframe] and adapt based on recipient engagement.

Social Proof

Trusted by 1,000+

1,000+ professionals using this tool

Ease of Use

8.5

Accuracy

8.8

Value

9.0

Time Saving

9.4

"After deploying Gro for just one month, we closed a contract — no exaggeration! Now, as we scale with Gro, it's consistently delivering high-quality leads that turn into signed deals."

Hua M., Founder · June 2026

"Gro personalises the messages so well that it's like having a clone of myself on the team! I've made connections that wouldn't have been possible on my own."

Aimee C., Co-founder · May 2026

"Gro has taken the pain out of LinkedIn outreach, allowing us to craft meaningful workflows. The initial setup to get engagement patterns right across multiple reps takes effort, but it enables repeatable playbooks for generating new business."

Gareth J., Consultant · April 2026

"Our entire sales team are early adopters of Gro and we are realizing significant early improvement in our outbound engagement!"

Michael H., Data Scientist · March 2026

1,000+ professionals are already using this tool.

Start Free Today →

Connects With

Works with your existing stack

HubSpot

Setup complexity: Intermediate

Comparison

How it compares

Gro's primary advantage over alternatives like Expandi is its fully integrated 'Social CRM' and 'Gro IQ' intent scoring. While other tools focus purely on outreach automation, Gro aims to be an all-in-one platform for finding, engaging, and prioritizing leads. Choose Gro if you want a single system for the entire top-of-funnel process. Opt for a competitor if you already have a beloved CRM and only need a powerful, standalone outreach automation engine to plug into your existing stack.

The decision

Is it worth it?

Return on investment

With the Team plan at $99/month, converting even one extra deal identified by the AI intent scoring could deliver a significant return on investment.

Built for

B2B sales professionals, SDRs, AEs, sales teams, and founders looking to automate and improve their LinkedIn lead generation.

Effort to adopt

Intermediate

Compliance

The vendor provides a Data Processing Agreement (DPA) and Privacy Policy. However, its specific compliance posture regarding LinkedIn's Terms of Service is not detailed and should be verified directly.

Who It's For

Why Lead Generation & Sales Prospecting choose this tool

🎯

Built for

Best for sales teams and individuals focused on automating personalized, multi-channel B2B outreach on LinkedIn to increase connect and reply rates.

In-Depth Overview

For sales professionals battling broken outbound funnels, Gro offers a direct solution to low engagement. Where traditional cold outreach struggles with 3% connect rates and 1% reply rates, Gro leverages AI to deliver a claimed 30%+ connect rate and 10%+ reply rate. It achieves this by shifting from a 'spray-and-pray' model to a complete, intelligent system. The platform's strength lies in its integrated workflow. You start with 'Gro Search,' tapping into a 650M+ contact database to find verified prospects. Then, 'Gro Outreach' launches automated, multi-channel campaigns on LinkedIn and email, using hyper-personalization to make every message feel one-to-one. As leads engage, the 'Social CRM' tracks every touchpoint, while 'Gro IQ' analyzes behavior to score each lead's buying intent. This ensures your team spends time on prospects who are ready to talk, not chasing dead ends. By consolidating prospecting, outreach, and analysis, Gro aims to deliver a 10x ROI versus manual efforts by turning low-yield activity into a predictable pipeline of high-quality leads.

Key Use Cases

📈

Automate Top-of-Funnel Prospecting

Sales Development Rep (SDR)

Use Gro's AI to build and run automated LinkedIn connection and follow-up sequences. The system personalizes messages and identifies high-intent leads, freeing up your time for qualified calls.

10%+ reply rates

✓ Pros

Claims to increase connect rates to 30%+ and reply rates to 10%.

Integrated Social CRM to manage leads and conversations in one place.

AI-driven intent scoring helps prioritize high-potential leads.

Includes a searchable database of over 650 million contacts.

Offers a free-forever 'Freemium' plan to get started.

· Cons

Primarily focused on LinkedIn, with less emphasis on other outreach channels.

Credit and contact limits on lower-tier plans may be restrictive for power users.

The 'Team' plan includes only one LinkedIn account seat by default.

Compliance with LinkedIn's terms of service is a common concern for automation tools.

⚡ Editorial Verdict

Gro presents a compelling all-in-one solution for the chronic low-yield of traditional B2B outbound. Its tight integration of lead sourcing, AI-driven outreach, and intent scoring is a significant workflow advantage. The main trade-off is its deep focus on LinkedIn; teams requiring broader multi-channel sequences beyond LinkedIn and email may need to supplement it.

See all Lead Generation & Sales Prospecting AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

What is Gro?

Gro is an AI Sales Co-Pilot for B2B lead generation. It is a platform designed to automate LinkedIn outreach, find and enrich leads from a large database, and use AI to convert leads intelligently.

How does the AI automation work?

Gro's AI builds multi-channel campaigns that send personalized connection requests, follow-ups, emails, and InMails on autopilot. It also analyzes engagement signals and behavioral data to rank leads by buying intent, helping sales teams focus on the most promising prospects.

What makes Gro different from other sales automation tools?

Unlike tools that offer basic automation, Gro provides an integrated system including a 650M+ contact database, a Social CRM for tracking, and an AI-powered Intent Analyzer (Gro IQ) to identify ready-to-buy leads. This combination aims to improve lead quality, not just outreach quantity.

Is Gro compliant with LinkedIn's terms of service?

The vendor's website FAQ lists this question but does not provide a direct answer. Users should exercise caution and verify the compliance posture directly with Gro, as using third-party automation tools can carry risks with platform terms of service.

Can Gro be used by sales teams globally?

Yes, Gro is a cloud-based software that can be used by sales professionals and teams anywhere in the world. Its lead database is global, though the primary interface is in English.

Is Gro suitable for sales agencies managing multiple clients?

Yes, the site's FAQ indicates it can be used for clients. The platform's structure with 'Organization Members' and distinct campaigns allows agencies to manage outreach for multiple client accounts.

Last reviewed: June 2026 — Pricing, features, and user testimonials were assessed based on the official website.

Plans & Pricing

Start today

Free

Get Started Free

Enterprise

$249.00/month

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Gro Alternatives (2026)

The best alternatives to Gro — every tool below is tested and scored by Zekai.

Compare	Gro	ZoomInfo	Gong
Zekai Score	8.9/10	9.4/10	9.4/10
Rating	4.5/5	4.7/5	4.7/5
Pricing	$0/month	Pricing on request	Pricing on request
Free tier	Yes	No	No
Best for	Best for sales teams and individuals focused on au…	Best for B2B sales teams who need a unified platfo…	Best for sales organizations aiming to increase wi…

ZoomInfo Gong Fathom Orbiform Hunter.io 11x Instantly Salesforce

Free guide

Take it with you

Mastering LinkedIn Outreach with Gro

Learn to build high-converting prospect lists from a 650M+ database.
Master multi-channel sequences that blend LinkedIn & email.
Use AI personalization to boost reply rates above 10%.

Leverage the Social CRM to track every conversation.
Understand AI intent scores to focus on hot leads.

+4 more steps inside the guide

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Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Gro unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Gro

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Your workflow, automated

Before & After

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Trusted by 1,000+

Works with your existing stack

How it compares

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