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Tern

Tern is an all-in-one platform for travel professionals, combining CRM, itinerary building, and back-office operations. It uses AI to assist with tasks...

AI-powered platform for travel advisors to manage CRM, build itineraries, and automate workflows in one place.

Trusted by solo advisors and large agencies to streamline operations, from client intake to commission reconciliation.

Explore Tern
Pro from$35 /seat/mo
AI Itinerary BuilderCRM IncludedCommission TrackingClient PaymentsAgency Reporting
9 Zekai
The Advisor's All-in-One OS
AI for Hospitality & Tourism
Ease of Use
9.2
Accuracy
8.8
Value
8.5
Time Saving
9.5
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⚡ Quick answer

For travel advisors and agencies seeking a unified platform, Tern is a top contender. It integrates AI into practical workflows like itinerary building and client management, replacing multiple disparate tools. This focus on a single, efficient system for everything from CRM to commission tracking makes it a powerful choice for streamlining an entire travel business.

CategoryTravel Agency Software
Best ForTravel advisors and agencies needing an all-in-one platform.
Price From$35/mo
FreeFree trial available
DifferentiatorCombines a modern CRM, AI itinerary builder, and agency-level commission reporting in one system that advisors actually use.
ProofTrusted by solo advisors, growing agencies, and hosts with thousands of ICs.
Rating4.5
📖 About Tern

Tern is an all-in-one platform for travel professionals, combining CRM, itinerary building, and back-office operations. It uses AI to assist with tasks like creating destination guides and packing lists, helping advisors save time and sell more effectively.

How It Works

Your workflow, automated

1
Consolidate Client Data
Import contacts and manage all client interactions, forms, and trip details within Tern's integrated CRM.
2
Build & Sell Itineraries
Use the AI-assisted builder to create interactive proposals and itineraries, then send them to clients for approval and payment.
3
Track & Reconcile Commissions
Automate commission tracking from bookings and manage payouts with real-time visibility into individual and agency performance.
Ready to automate your workflow with Tern?
Explore Tern →
Real Impact

Before & After

❌ Before

Juggling 5+ separate apps for CRM, itineraries, scheduling, and payments.

Fragmented client data
✅ After

Managing the entire client lifecycle and business operations in one unified platform.

Single source of truth
Social Proof

Trusted by professionals

Ease of Use
9.2
Accuracy
8.8
Value
8.5
Time Saving
9.5

"Tern has been a game-changer. Having my CRM, itineraries, and payments in one place has saved me countless admin hours. The proposals look incredible."

Sarah P., Independent Travel Advisor · June 2026

"The reporting features are exactly what I needed. I can finally see our agency's performance in real-time without chasing down spreadsheets."

David L., Agency Owner · May 2026

"I love the itinerary builder and the client portal is great. I just wish there were deeper, pre-built integrations with more niche cruise line booking systems."

Maria V., Cruise Specialist · June 2026

"The AI destination guides are surprisingly useful for adding that extra touch. My clients love the mobile view and the packing lists."

Chloe T., Luxury Travel Planner · April 2026
Tern+ professionals are already using this tool.
See Plans & Pricing →
Connects With

Works with your existing stack

Insurance provider connections Consortium integrations
Setup complexity: Easy
Tern is an all-in-one platform for travel professionals, combining CRM, itinerary building, and back-office operations. It uses AI to assist with tasks like creating destination guides and packing lists, helping advisors save time and sell more effectively.
Who It's For

Why Hospitality & Tourism choose this tool

🎯
Built for
Travel advisors and agencies seeking a single, integrated platform to manage the entire client lifecycle, from proposal to post-trip reporting.
In-Depth Overview
Tern positions itself as a true all-in-one platform, designed to replace separate tools for CRM, itineraries, scheduling, and back-office tasks. The key benefit for travel advisors and agencies is efficiency and clean data, with a stated focus on "flow over features to unlock unprecedented efficiency." It provides tangible tools like an AI-assisted itinerary builder, the ability to import details from PDFs and emails, and access to a cruise database with over 50,000 sailings. For agencies, Tern offers real-time visibility into bookings, commissions, and advisor performance, enabling them to "Scale confidently." A core differentiator is the claim that "Advisors actually use it, which means agencies get clean data and systems that work at scale," addressing a common pain point in the industry. The platform's scalability is demonstrated by its use by everyone from solo advisors to host agencies with thousands of ICs. With integrated features like automatic commission splits, one-click payout statements, and client checkout, Tern addresses the entire business workflow within a single system.

Key Use Cases

✈️
Build stunning itineraries in minutes, not hours
Solo Travel Advisor
Use the AI-assisted itinerary builder to drag and drop activities, import supplier details, and generate beautiful proposals that convert clients faster.
Reduced proposal creation time
💼
Gain real-time visibility into your business
Agency Owner
Access agency-wide reporting dashboards to track sales performance, room nights, and revenue. Manage commission splits and reconciliation automatically.
Unified business performance view
🏢
Onboard and support hundreds of advisors at scale
Host Agency Manager
Leverage the 'Business-in-a-Box' to automatically share templates, suppliers, and workflows with new advisors. Manage credentials and permissions from a central hub.
Faster advisor onboarding
✓ Pros
Replaces 4-5 separate tools (CRM, itinerary builder, scheduler, forms).
AI features for itinerary building, packing lists, and destination guides.
Strong reporting and commission tracking for both solo advisors and agencies.
Modern, user-friendly interface with mobile-optimized client views.
Supports the entire business lifecycle from client intake to payment.
· Cons
Full benefits require migrating all workflows into one platform.
AI usage limits apply starting July 1, 2026.
Specific consortium integrations may vary and need verification with the vendor.
Pricing is per-seat, which can become costly for larger teams without custom negotiation.
⚡ Editorial Verdict

Tern is a powerful, genuinely all-in-one platform that consolidates the fragmented tech stack of most travel advisors. Its AI features are practical time-savers for itinerary building, and its agency-level reporting is a major asset. The main trade-off is committing to a single ecosystem; while it offers data export, its full value is realized when you go all-in.

Questions & Answers

Frequently asked questions

I've heard 'all-in-one' before. How is Tern different? +
Tern was built from the ground up to serve both individual advisors and agency owners. Because advisors find it easy to use, agencies get the clean data they need for accurate reporting and scaling, unlike platforms that are built for one part of the industry and force others to adapt.
Can Tern handle my agency's scale? +
Yes. Tern is used by everyone from solo advisors to host agencies with thousands of independent contractors. The platform is designed to handle multi-layer commission structures, credential management, and reporting at any scale.
What is the process for migrating to Tern? +
Individual advisors can start the same day, moving contacts and bookings directly in the platform. For agencies, Tern provides hands-on support and phased rollouts to ensure a smooth transition without losing business momentum.
Can I get my data out if I decide to leave? +
Yes, you own your data and can export it at any time. Tern states they do not hold your business hostage.
Does Tern work with my specific travel consortium? +
Tern works with a wide range of consortia and host relationships, but specific integrations and workflows can vary. It is recommended to contact their team to confirm support for your specific setup.
Is Tern the best AI tool for travel advisors? +
For travel advisors and agencies seeking a unified platform, Tern is a top contender. It integrates AI into practical workflows like itinerary building and client management, replacing multiple disparate tools. This focus on a single, efficient system for everything from CRM to commission tracking makes it a powerful choice for streamlining an entire travel business.

Last reviewed: Reviewed June 2026 — Assessed AI itinerary builder, CRM integration, and agency-level commission reporting features.

Plans & Pricing

Start today

Enterprise
Pricing on request
Tailored for teams and large organisations.
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Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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About Tern

Full Description

Tern is an all-in-one platform for travel professionals, combining CRM, itinerary building, and back-office operations. It uses AI to assist with tasks like creating destination guides and packing lists, helping advisors save time and sell more effectively.

Editorial Verdict

Tern is a powerful, genuinely all-in-one platform that consolidates the fragmented tech stack of most travel advisors. Its AI features are practical time-savers for itinerary building, and its agency-level reporting is a major asset. The main trade-off is committing to a single ecosystem; while it offers data export, its full value is realized when you go all-in.

Last reviewed: Reviewed June 2026 — Assessed AI itinerary builder, CRM integration, and agency-level commission reporting features.
Disclaimer
Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Tern unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →
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