Tern

Tern positions itself as a true all-in-one platform, designed to replace separate tools for CRM, itineraries, scheduling, and back-office tasks. The key benefit for travel advisors and agencies is efficiency and clean data, with a stated focus on "flow over features to unlock unprecedented efficiency." It provides tangible tools like an AI-assisted itinerary builder, the ability to import details from PDFs and emails, and access to a cruise database with over 50,000 sailings. For agencies, Tern offers real-time visibility into bookings, commissions, and advisor performance, enabling them to "Scale confidently." A core differentiator is the claim that "Advisors actually use it, which means agencies get clean data and systems that work at scale," addressing a common pain point in the industry. The platform's scalability is demonstrated by its use by everyone from solo advisors to host agencies with thousands of ICs. With integrated features like automatic commission splits, one-click payout statements, and client checkout, Tern addresses the entire business workflow within a single system.