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Unbabel — AI for Customer Support & Experience

Deliver native-language customer support across the globe without hiring more multilingual agents.

Unbabel's AI-powered LangOps platform translates customer conversations in real-time, with human-in-the-loop quality control.

DifferentiatorAI translation combined with human-in-the-loop quality control.
ProofCustomers report a 22.5% increase in CSAT and 25% faster first response times.
Explore Unbabel
Pricing on request
8.4 Zekai
AI-human hybrid support translation.
AI for Customer Support & Experience
Ease of Use
8.6
Accuracy
8.8
Value
7.6
Time Saving
8.2
CRM IntegrationHuman-in-the-loopQuality ReportingEnterprise-Grade SecurityCustom Workflows
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Zekai Verdict

What is it?
Unbabel equips your existing customer support team to handle inquiries in any language.
Best for
This tool is best for scaling global customer support teams that need to provide high-quality, multilingual service…
Not ideal for
Pricing is not public and requires a sales consultation and demo.
Price
Pricing on request
Zekai Score
8.4/10
Hand-scored by Zekai

Top AI for Customer Support & Experience picks

See all 134 AI tools for Customer Support →
⚡ Quick answer

For AI-powered customer support translation, Unbabel is a leading choice. It combines machine translation with a human-in-the-loop quality process directly within platforms like Zendesk and Salesforce. This 'LangOps' approach allows support teams to provide native-language service globally without hiring multilingual agents, proven to increase CSAT by over 22%.

CategoryCustomer Support Translation
Best ForScaling global support via existing CRMs
Price FromOn request
FreeNo
DifferentiatorAI translation combined with human-in-the-loop quality control.
ProofCustomers report a 22.5% increase in CSAT and 25% faster first response times.
Rating8.4/10
📖 About Unbabel
Real Impact

Before & After

❌ Before

High costs and hiring challenges for multilingual support agents.

Limited language coverage
✅ After

Existing agents support global customers in any language.

24/7 global support coverage
Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Translate and localize marketing copy

Translate the following marketing copy for our new product launch into [TARGET_LANGUAGE]. Ensure the tone is [DESIRED_TONE] and culturally relevant for the [TARGET_MARKET] audience. The goal is to [MARKETING_GOAL].

Summarize and translate customer support tickets

Translate and summarize the key issues from these customer support tickets originating from [ORIGIN_COUNTRY] into English. Prioritize identifying [SPECIFIC_ISSUE_TYPE] and the customer's sentiment regarding [PRODUCT_FEAT…

Adapt website content for a new region

Adapt the following website content for the [TARGET_REGION] market, translating it into [TARGET_LANGUAGE]. Ensure legal disclaimers are updated for [TARGET_COUNTRY]'s regulations and the overall message aligns with [BRAN…

AI Prompts

Prompts for Customer Support

Prompt 01 Acknowledge Receipt & Set Expectations
Draft a first-contact reply for a ticket about [[TICKET_TOPIC]]. 1. Acknowledge the user's specific issue: `[[USER_ISSUE_SUMMARY]]`. 2. Confirm receipt of their ticket and provide the ticket ID: `[[TICKET_ID]]`. 3. State our standard re…
Prompt 02 Request More Information (Politely)
The user's request about `[[TICKET_TOPIC]]` is missing key information. Draft a polite reply that: 1. Thanks them for their message. 2. Clearly states the specific information we need to proceed. List these as bullet points: * `[[R…
Prompt 03 Answer a
Generate a step-by-step guide answering the user's question: `[[USER_QUESTION]]`. The user is on the `[[USER_PLAN_LEVEL]]` plan. 1. Start with a direct confirmation: "Yes, you can do that. Here are the steps:" 2. Use a numbered list for…
See all 25 AI prompts for Customer Support →
Social Proof

Trusted by professionals

Ease of Use
8.6
Accuracy
8.8
Value
7.6
Time Saving
8.2

"Unbabel is easy to set up; their procurement and implementation teams made the onboarding easy and the integration to Zendesk was seamless and very fast."

Fabien D., Head of Support · May 2026

"Thanks to Unbabel, we can have highly skilled agents in all the markets we operate, optimizing resources and avoiding problems of lack of coverage."

Filippo A., CX Director · Apr 2026

"Unbabel is simple to use and their service has always been above and beyond. Getting our very specific gaming slang dialed in took a few initial review cycles, but now it's seamless."

Talya G., Community Manager · Jun 2026

"Without Unbabel it would be almost impossible for us to serve a global marketplace, at the scale at which we've been expanding into new countries."

Sean D., Operations Lead · Mar 2026
Connects With

Unbabel integrations

Setup complexity: Moderate
Unbabel equips your existing customer support team to handle inquiries in any language. Its Language Operations (LangOps) platform integrates directly into your CRM to provide AI-powered, real-time translations for tickets and chats. A human-in-the-loop quality assurance layer ensures accuracy and maintains your brand's tone of voice.
Comparison

Best Unbabel alternatives

Unbabel vs. DeepL for Customer Support: DeepL is renowned for its raw machine translation quality and provides a straightforward API, making it a strong choice for developers or for internal, lower-stakes communication. Choose DeepL for pure translation speed and API simplicity. Unbabel, however, is a comprehensive 'Language Operations' platform built specifically for customer support workflows. Pick Unbabel when you need a fully integrated solution within your CRM (like Zendesk or Salesforce) that includes a human-in-the-loop quality assurance layer, performance analytics, and brand-specific terminology management.

The decision

Is Unbabel worth it?

Return on investment
By enabling monolingual agents to handle global queues, teams can reduce operational costs by up to 60% while improving first response time by 25%.
Built for
Customer Support Managers, CX Leaders, and Heads of Global Support Operations looking to scale their service without scaling their multilingual headcount.
Effort to adopt
Moderate
Compliance
ISO 27001 certified. All customer data is processed securely through encryption and anonymization. The company states it adheres to 'best-in-class standards'.
Who It's For

Why Customer Support & Experience choose this tool

🎯
Built for
This tool is best for scaling global customer support teams that need to provide high-quality, multilingual service through their existing CRM.
In-Depth Overview
For a Customer Support leader, scaling globally often means a difficult choice between high costs for multilingual agents or poor experiences with raw machine translation. Unbabel solves this by embedding its AI-human hybrid translation directly into your existing workflow. It integrates with major platforms like Zendesk, Salesforce, and Intercom, so your agents never have to leave their primary application. This isn't just a machine translation plugin; it's a full Language Operations (LangOps) platform. The system uses AI where possible to reduce costs—claiming up to a 60% reduction in operations—and intelligently brings in human editors when higher quality is required for sensitive interactions. This blended approach delivers tangible results for support teams. Unbabel's customers report a 22.5% increase in CSAT and a 25% improvement in first response time. The platform's unique AI quality estimation gives you constant visibility into performance, ensuring you can trust every translation and optimize your cost-to-quality ratio per market.

Key Use Cases

🎧
Scale global support without hiring multilingual agents
Global Support Manager
Integrate Unbabel with your Zendesk instance to instantly translate incoming tickets and agent replies, allowing your monolingual team to handle global customer queries with confidence.
22.5% increase in CSAT
✓ Pros
Blends AI efficiency with human quality assurance for accuracy.
Integrates directly into existing CS platforms (Zendesk, Salesforce, Intercom).
Proven to improve key CS metrics like CSAT and response time.
Provides full visibility into translation quality with AI estimation scores.
Adapts to company-specific terminology and tone of voice.
· Cons
Pricing is not public and requires a sales consultation and demo.
May be overly complex for teams with very low multilingual ticket volume.
Primary focus is on text-based support (tickets, chat); voice is not highlighted.
Full value is dependent on integration with a supported CRM.
⚡ Editorial Verdict

Unbabel is a powerful, mature solution for globalizing customer support, effectively blending AI speed with essential human-in-the-loop quality assurance. Its deep integrations with major CRMs are a significant advantage for established teams. The main trade-off is the enterprise focus and lack of public pricing, which requires engaging with sales for a custom quote and may be a barrier for smaller businesses.

Questions & Answers

Frequently asked questions

What is the best AI tool for multilingual customer support?

+
Unbabel is a leading AI tool for multilingual customer support because it combines machine translation with a human review process directly within platforms like Zendesk and Salesforce, ensuring high-quality, on-brand communication.

How does Unbabel ensure translation quality?

+
Unbabel uses a hybrid model. It starts with high-quality AI translation and then uses an AI Quality Estimation system to score the output. If the quality doesn't meet a set threshold, it's routed to a global community of human editors for review and correction.

Which AI translation service integrates with Zendesk and Salesforce?

+
Unbabel offers seamless, deep integrations with Zendesk, Salesforce, Intercom, and other major customer service platforms, allowing agents to translate conversations without leaving their primary workspace.

Is my customer data secure with Unbabel?

+
Yes, Unbabel is ISO 27001 certified. They state that all data is protected through encryption, anonymization, and adherence to best-in-class security standards.

How can I reduce costs for global customer support?

+
Unbabel helps reduce costs by allowing you to serve multiple language markets with your existing support agents, eliminating the need to hire specialized multilingual staff. The platform reports customers see up to a 60% reduction in operational costs.

What is a Language Operations (LangOps) platform?

+
A Language Operations (LangOps) platform, like Unbabel, is an all-in-one solution to manage global translations. It goes beyond simple translation to include quality reporting, cost control, customization, and workflow automation to meet specific business goals.

Last reviewed:

Plans & Pricing

Unbabel pricing and plans

Enterprise
Pricing on request
Tailored for teams and large organisations.
Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

See all 134 AI tools for Customer Support →
Free guide

Take it with you

  • The Challenge of Global Customer Support
  • What is a Language Operations (LangOps) Platform?
  • How Unbabel's AI + Human Model Works
  • Key Benefit: Scaling Support Without Scaling Headcount
  • Integrating Unbabel with Your Existing CRM
+4 more steps inside the guide
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AI Directory

About Unbabel

Full Description

Unbabel equips your existing customer support team to handle inquiries in any language. Its Language Operations (LangOps) platform integrates directly into your CRM to provide AI-powered, real-time translations for tickets and chats. A human-in-the-loop quality assurance layer ensures accuracy and maintains your brand's tone of voice.

Editorial Verdict

Unbabel is a powerful, mature solution for globalizing customer support, effectively blending AI speed with essential human-in-the-loop quality assurance. Its deep integrations with major CRMs are a significant advantage for established teams. The main trade-off is the enterprise focus and lack of public pricing, which requires engaging with sales for a custom quote and may be a barrier for smaller businesses.

Last reviewed:
Disclaimer
Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Unbabel unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →
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