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Made in IN India AI tools for Customer Support

Haptik — AI for Customer Support & Experience

Build enterprise-grade AI agents that deliver human-like customer experiences across voice, chat, and web.

Leverage your own data and leading LLMs like GPT and Claude for infinitely scalable support, sales, and booking automation.

Best forAI for Customer Service
DifferentiatorFlexible LLM selection (GPT, Claude, etc.) and fine-tuning on proprietary data.
ProofTrusted by 500+ enterprises; compliant with GDPR, ISO, FIPS 140-2.
Explore Haptik
Pricing on request
7.7 Zekai
Enterprise CX Automation
AI for Customer Support & Experience
Ease of Use
6.6
Accuracy
8.4
Value
7.4
Time Saving
8.2
500+Users
7.7/10Zekai Score
OmnichannelVoice AILLM FlexibilityEnterprise SecurityHuman Handoff
📊 Independently reviewed and scored. How we score →
✍️ Reviewed by Zekai Editorial Team · Updated August 7, 2026
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Zekai Verdict

What is it?
Haptik is an enterprise-grade platform for building advanced conversational AI agents.
Best for
Best for large enterprises needing a secure, omnichannel AI agent platform with deep customization and advanced voice…
Not ideal for
Pricing is not public, suggesting a significant enterprise-level investment.
Price
Pricing on request
Zekai Score
7.7/10
Visit official site ↗Compare alternatives →Why this score →
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Hand-scored by Zekai

Top AI for Customer Support & Experience picks

#1DeepL★ 9.4/10#2Vapi★ 9.2/10#3Retell AI★ 9.1/10
See all 134 AI tools for Customer Support →
⚡ Quick answer

For enterprise-level customer experience automation, Haptik is a leading contender. It enables teams to build and deploy sophisticated AI agents across voice, chat, and web, supporting over 100 languages. Its key strengths lie in its flexible model selection (including GPT and Claude), robust security compliance (GDPR, ISO), and ability to fine-tune on proprietary company data for maximum accuracy.

CategoryCustomer Support Automation
Best ForEnterprises needing customizable, omnichannel AI agents.
Price FromOn request
FreeNo
DifferentiatorFlexible LLM selection (GPT, Claude, etc.) and fine-tuning on proprietary data.
ProofTrusted by 500+ enterprises; compliant with GDPR, ISO, FIPS 140-2.
Rating7.7/10
📖 About Haptik
How It Works

Your workflow, automated

1
Connect Your Data
Fine-tune your AI agent by connecting enterprise knowledge bases like PDFs, DOCX, and websites to ensure context-aware responses.
2
Build Your Agent
Use the Agent Studio to select from leading LLMs (GPT, Llama, Claude) and define agent behavior, goals, and on-brand personality.
3
Deploy Omnichannel
Launch your agent across web, chat, voice, and social channels to meet customers wherever they are with a single, unified solution.
Ready to automate your workflow with Haptik?
Explore Haptik →
Real Impact

Before & After

❌ Before

High volume of repetitive queries overwhelming human agents.

Low FRT, high agent burnout
✅ After

Automated resolution of common issues, agents focus on high-value tasks.

24/7 support, improved NPS
Prompt Templates

Try it with these prompts

Copy any prompt and paste it directly into the tool.

Automate customer support with AI agents

Deploy conversational AI agents that understand and interact with customers like humans. Use them to streamline support, answer queries, and enhance customer experiences across multiple channels.

Build voice AI for natural customer conversations

Create voice-first AI agents capable of natural, hands-free conversations. Enable customers to speak their needs, ensuring faster resolution and a more personal interaction.

Fine-tune AI agents with enterprise data

Leverage your own enterprise knowledge base (PDFs, DOCX, website content) to fine-tune AI agents. This maximizes accuracy and enables smart recommendations based on your specific data.

AI Prompts

Prompts for Customer Support

Prompt 01 Acknowledge Receipt & Set Expectations
Draft a first-contact reply for a ticket about [[TICKET_TOPIC]]. 1. Acknowledge the user's specific issue: `[[USER_ISSUE_SUMMARY]]`. 2. Confirm receipt of their ticket and provide the ticket ID: `[[TICKET_ID]]`. 3. State our standard re…
Prompt 02 Request More Information (Politely)
The user's request about `[[TICKET_TOPIC]]` is missing key information. Draft a polite reply that: 1. Thanks them for their message. 2. Clearly states the specific information we need to proceed. List these as bullet points: * `[[R…
Prompt 03 Answer a
Generate a step-by-step guide answering the user's question: `[[USER_QUESTION]]`. The user is on the `[[USER_PLAN_LEVEL]]` plan. 1. Start with a direct confirmation: "Yes, you can do that. Here are the steps:" 2. Use a numbered list for…
See all 25 AI prompts for Customer Support →
Social Proof

Trusted by 500+

500+ professionals using this tool
Ease of Use
6.6
Accuracy
8.4
Value
7.4
Time Saving
8.2

"It’s helped us cultivate strong customer relationships and elevate the end-to-end customer experience at scale."

Heena C., Head of Customer Service · June 2026

"Haptik helps us make shopping and post-shopping support as stress-free and easy as possible for our customers."

Ketan K., Assistant Manager · May 2026

"The platform is incredibly powerful, but the initial setup and integration required more developer resources than we anticipated. It's not plug-and-play."

David R., CX Operations Lead · April 2026

"Our collaboration with Haptik as a trusted development partner has redefined customer engagement for us."

Prasad P., Head of Digital Business · March 2026
500+ professionals are already using this tool.
See Plans & Pricing →
Connects With

Haptik integrations

OpenAI Microsoft WhatsApp RCS Business Messaging Instagram Direct Facebook Messenger Existing Live Chat Tools
Setup complexity: Advanced
Haptik is an enterprise-grade platform for building advanced conversational AI agents. It enables customer support teams to automate interactions across channels like voice, web, and WhatsApp, using leading LLMs and fine-tuning on internal company data for maximum relevance and accuracy.
Comparison

Best Haptik alternatives

Haptik vs. Gupshup: The choice depends on your primary goal. Haptik is purpose-built for enterprise CX automation, focusing on sophisticated, data-trained AI Agents with voice capabilities and flexible LLM integration. It's ideal for companies wanting to build a deep, intelligent layer into their support and sales functions. Gupshup offers a broader conversational messaging platform, excelling at enabling businesses on a wide array of chat apps. Pick Haptik for building advanced, human-like AI agents with deep backend integration. Choose Gupshup when your priority is broad channel presence and messaging campaign management.

The decision

Is Haptik worth it?

Return on investment
By automating high-volume queries with a scalable AI agent, an enterprise can potentially reduce operational costs and improve agent productivity, leading to a significant return on investment.
Built for
Enterprise customer experience leaders, support operations managers, and digital transformation teams in sectors like retail, travel, and fintech.
Effort to adopt
Advanced
Compliance
Platform complies with ISO, GDPR, CCPA, CPRA, CyberGRX, and FIPS 140-2, and is independently audited by BDO India LLP.
Who It's For

Why Customer Support & Experience choose this tool

🎯
Built for
Best for large enterprises needing a secure, omnichannel AI agent platform with deep customization and advanced voice capabilities.
In-Depth Overview
For customer experience leaders at large enterprises, Haptik provides the control and power needed to build truly effective AI agents. The platform’s key advantage is its flexible model selection, allowing you to experiment with and deploy top LLMs like GPT, Llama, and Claude to find the best fit for your specific use case. This isn't a one-size-fits-all solution; you can fine-tune your agent using your own enterprise knowledge base—including PDFs, DOCX files, and websites—ensuring responses are accurate and context-aware. Proof of its enterprise readiness comes from its robust security posture, with compliance for ISO, GDPR, CCPA, and FIPS 140-2. Haptik supports omnichannel deployment, so you can build once and deploy across web, chat, and voice, including support for over 100 languages. The system is designed for a seamless AI-human collaboration, featuring an omnichannel agent inbox and easy handoffs to any live chat tool, ensuring complex queries are always handled by a person. As a strategic partner of OpenAI and Microsoft, Haptik provides priority access to new AI capabilities, future-proofing your CX strategy.

Key Use Cases

🎧
Automate Tier-1 Support Queries 24/7
CX Manager
Deploy an AI agent to handle common customer questions across all channels, freeing up human agents for complex, high-touch scenarios.
Improved First Response Time (FRT)
📈
Qualify Leads Around the Clock
Sales Operations Lead
Use an AI agent to engage website visitors, qualify their intent, and capture their details for personalized sales follow-up.
Increased qualified lead capture
🛒
Drive Sales with Smart Recommendations
E-commerce Director
Implement an AI sales agent that uses your product catalog to provide tailored recommendations, guiding customers to the right purchase.
Higher on-site conversion rates
✓ Pros
Supports leading LLMs (GPT, Llama, Claude) for tailored performance.
True omnichannel support across voice, web, and social messaging.
Robust security compliance (ISO, GDPR, CCPA, FIPS 140-2).
Fine-tunes agents on private enterprise knowledge bases for high accuracy.
Seamlessly integrates with existing live chat tools for human agent escalation.
· Cons
Pricing is not public, suggesting a significant enterprise-level investment.
Requires considerable technical resources for implementation and fine-tuning.
Likely overkill for small to medium-sized businesses without dedicated CX teams.
⚡ Editorial Verdict

Haptik is a powerful, highly customizable platform for enterprises serious about automating their customer experience with generative AI. Its flexibility in LLM choice and ability to train on proprietary data are major strengths. The trade-off is its complexity and enterprise focus, which likely translates to a significant investment in both cost and technical resources, making it unsuitable for smaller businesses.

See all 369 AI tools for Customer Support → Browse the AI Directory →
Questions & Answers

Frequently asked questions

Is Haptik suitable for voice-based customer support?

+
Yes, Haptik offers a sophisticated AI Voice Agent designed to handle large volumes of phone queries. It features advanced intent detection, context-aware responses, and fluency in over 100 languages to provide natural, hands-free assistance.

Which AI customer service platform allows using different LLMs like GPT or Claude?

+
Haptik's Agent Studio allows for flexible model selection, enabling businesses to experiment with and deploy leading AI models including GPT, Llama, and Claude to find the best fit for their specific needs.

Can I build an AI chatbot using my company's internal documents and PDFs?

+
Yes, Haptik allows you to fine-tune your AI agent by leveraging your own enterprise knowledge base. This includes documents like PDFs, DOCX, PPTX, CSVs, and even content from your website to ensure maximum accuracy.

What are the top omnichannel AI agent solutions for large retail companies?

+
Haptik is a strong contender for large retail companies as it provides a single platform to build and deploy AI agents across Web, Chat, Voice, WhatsApp, and other social channels, ensuring a consistent customer experience.

Which AI support tools offer strong security and GDPR compliance?

+
Haptik's platform is built with robust security, complying with ISO, GDPR, CCPA, CPRA, and FIPS 140-2 standards. This makes it a suitable choice for enterprises that handle sensitive customer data.

How can I automate customer support but still have a human handoff for complex issues?

+
Haptik is designed for AI + Human collaboration. It offers seamless handoffs to human agents for complex queries and can integrate with your team’s preferred live chat solution or provide its own built-in tool.

Last reviewed:

Plans & Pricing

Haptik pricing and plans

Pro
Pricing on request
Custom enterprise pricing. Requires a demo to determine specific business needs and cost.
Start Pro Plan

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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← Previous toolKapture CX★ 7.7/10Next tool →Chatbase★ 7.6/10
See all 134 AI tools for Customer Support →
Free guide

Take it with you

Guide: Deploying Your First Enterprise AI Agent with Haptik
  • **Define Your Goal:** Start with a clear objective. Are you automating lead qualification, post-purchase support, or appointment booking? A focused goal ensures measurable success.
  • **Gather Your Knowledge:** Collect the documents, website links, and data (PDFs, DOCX, product catalogs) that your AI agent will use to answer questions accurately.
  • **Map the Customer Journey:** Identify key interaction points where the AI agent will engage customers (e.g., website pop-up, WhatsApp query, post-sale email).
  • **Plan for Handoffs:** Determine the triggers for escalating a conversation to a human agent. This ensures a seamless experience for complex issues.
  • **Choose Your Channels:** Decide where your agent will live. Start with one or two high-traffic channels like your website or WhatsApp before expanding.
+3 more steps inside the guide
Send me the full guide

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About Haptik

Full Description

Haptik is an enterprise-grade platform for building advanced conversational AI agents. It enables customer support teams to automate interactions across channels like voice, web, and WhatsApp, using leading LLMs and fine-tuning on internal company data for maximum relevance and accuracy.

Editorial Verdict

Haptik is a powerful, highly customizable platform for enterprises serious about automating their customer experience with generative AI. Its flexibility in LLM choice and ability to train on proprietary data are major strengths. The trade-off is its complexity and enterprise focus, which likely translates to a significant investment in both cost and technical resources, making it unsuitable for smaller businesses.

Last reviewed:
Disclaimer
Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Haptik unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →
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