Viqal

Automate guest messaging via WhatsApp and SMS, handling over 80% of inquiries without staff intervention.

Viqal's AI Operator connects to your PMS to not just answer, but take action on guest requests, from booking spa services to extending stays.

Best forAutomating guest service with direct PMS actions

DifferentiatorTakes action in the PMS, not just answers questions.

ProofAutomates 85% of inquiries; saves 118 hrs/mo per 100 rooms.

Explore Viqal

Pro from€149/mo

9.1 Zekai

Automates guest service actions.

AI for Hospitality & Tourism

Ease of Use

8.5

Accuracy

9.3

Value

9.0

Time Saving

9.6

PMS IntegrationWhatsApp AutomationAutomated UpsellingTeam Inbox24/7 AI Assistant

📊 Independently tested and scored. How we score →

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⚡ Quick answer

For Hospitality & Travel professionals, Viqal is a top-tier AI assistant because it moves beyond simple answers to take direct action within a hotel's Property Management System (PMS). It can automatically handle over 80% of guest inquiries, process upsells like late checkouts, and execute tasks like extending a reservation, saving staff over 100 hours per month and generating ancillary revenue directly from guest chats on WhatsApp.

CategoryAI Guest Communication

Best ForAutomating guest service with direct PMS actions

Price From€99/mo

FreeNo

DifferentiatorTakes action in the PMS, not just answers questions.

ProofAutomates 85% of inquiries; saves 118 hrs/mo per 100 rooms.

Rating4.6/5

📖 About Viqal

Viqal is an AI-powered guest messaging platform for hotels that automates communication via WhatsApp, SMS, and other channels. It integrates directly with your PMS to handle inquiries, process requests like late checkouts, and manage upsell opportunities. The system resolves up to 85% of guest questions automatically, handing off complex issues to staff with full context.

How It Works

Your workflow, automated

Connect Your PMS

Integrate Viqal with your existing Property Management System like Mews or Cloudbeds to give the AI access to live availability, guest data, and booking info.

Configure AI Operator & Campaigns

Set up automated replies for common questions and create proactive WhatsApp campaigns triggered by the guest's stay timeline (e.g., pre-arrival info).

Manage Conversations & Upsells

Monitor all guest conversations in the unified Team Inbox. The AI handles most requests and upsells, escalating to your team with full context when needed.

Ready to automate your workflow with Viqal?

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Real Impact

Before & After

❌ Before

Front desk is overwhelmed with repetitive guest questions via phone and email.

100+ hours/month lost

✅ After

Guest inquiries are handled instantly 24/7 on WhatsApp, with staff only involved for escalated issues.

85% of inquiries auto-resolved

Social Proof

Trusted by professionals

Ease of Use

8.5

Accuracy

9.3

Value

9.0

Time Saving

9.6

"It's like having another team member who works 24/7. The PMS integration is the key—it doesn't just answer questions, it actually *does* things like book spa appointments."

Anya K., Front Office Manager · May 2026

"We rolled Viqal out across nine properties. It automated over 80% of inquiries from day one, giving us a consistent service level and freeing up our local teams."

Marco D., Hotel Group Director · April 2026

"The automation is fantastic for our small team. Just be aware that the WhatsApp message fees are a separate, variable cost. It's manageable, but something to budget for."

Luis P., Boutique Hotel Owner · June 2026

"The in-thread upselling is brilliant. We've seen a measurable lift in ancillary revenue from late checkouts and F&B offers, all tracked within the platform."

Sophie L., Revenue Manager · March 2026

Viqal+ professionals are already using this tool.

See Plans & Pricing →

Connects With

Works with your existing stack

Mews Protel Cloudbeds Kross Booking Wubook Webhotelier Booking Experts WhatsApp RCS SMS

Setup complexity: Intermediate

Who It's For

Why Hospitality & Tourism choose this tool

🎯

Built for

Viqal is best for hotel operators seeking to automate guest communication and increase ancillary revenue by using an AI that acts on requests within the PMS.

In-Depth Overview

Viqal stands apart from generic hotel chatbots by its core philosophy: 'Actions, not just answers.' While other tools deflect complex requests to staff, Viqal integrates directly with your Property Management System (PMS) to execute tasks autonomously. If a guest asks to extend their stay, Viqal checks live PMS availability, calculates the price, updates the reservation, and posts the charge to the guest's folio without human intervention. This deep integration is its primary value. The proof is in the numbers reported by the company: an average of 85% of all guest inquiries are auto-resolved, saving a typical 100-room property 118 staff hours per month. Furthermore, by proactively offering services within the guest's preferred channel (WhatsApp, with its 98% open rate), Viqal generates a median of €60 per room per month in incremental upsell revenue. For hoteliers tired of chatbots that just create more work for the front desk, Viqal offers a closed-loop automation solution that demonstrably saves time and drives revenue.

Key Use Cases

🏨

Reduce front desk workload by 100+ hours/month

Hotel Manager

Automate responses to repetitive questions about check-in, WiFi, and parking. Free up staff to focus on high-value guest interactions and complex issues.

85% of inquiries auto-resolved

💰

Increase ancillary revenue from every conversation

Revenue Manager

Proactively offer late checkouts, spa bookings, and F&B upgrades within the guest's WhatsApp thread. Track revenue generated directly from the AI assistant.

€60/room/mo avg. upsell

🌟

Deliver instant, consistent 24/7 service

Guest Experience Director

Ensure every guest gets an immediate, accurate answer, day or night. Eliminate inconsistent replies from different staff members and improve review scores.

24/7 guest coverage

✓ Pros

Takes direct action in the PMS (e.g., extends stays, posts charges).

Automates up to 85% of guest inquiries, saving significant staff hours.

Drives measurable upsell revenue directly from chat conversations.

Communicates on high-engagement channels like WhatsApp (98% open rate).

Unlimited user seats on all plans, avoiding per-agent pricing.

· Cons

Message delivery fees for WhatsApp and SMS are an additional cost on top of the subscription.

Pricing is tiered by room count, which may be less cost-effective for very small properties.

Requires integration with a supported PMS to unlock full 'action' capabilities.

The Enterprise plan for multi-property management is custom-priced, requiring a sales call.

⚡ Editorial Verdict

Viqal is a powerful automation tool that goes beyond simple Q&A to execute tasks directly in your PMS, saving significant staff time and driving real upsell revenue. Its strength is its deep integration and action-oriented design. The main trade-off is that message delivery fees from Meta (WhatsApp) and SMS carriers are an additional, variable cost on top of the subscription.

See all Hospitality & Tourism AI tools → Browse the AI Directory →

Questions & Answers

Frequently asked questions

How is Viqal's pricing determined?

Viqal's pricing is based on the number of rooms at your property. This volume-based structure ensures that the price per unit automatically decreases for larger hotels. All plans include unlimited user seats and messages.

Are there any hidden fees?

No. Viqal does not charge setup, installation, or other hidden fees. Onboarding, PMS connection, and AI tuning are included in all tiers. However, message delivery fees from carriers like Meta (WhatsApp) are passed through at cost.

What makes Viqal different from a generic hotel chatbot?

Unlike generic chatbots that only answer questions, Viqal takes action. It integrates with your hotel's PMS to perform tasks like extending reservations, pricing services live, and posting charges to the guest's folio automatically, without staff intervention.

Which PMS systems does Viqal integrate with?

Viqal offers live integrations with major PMS providers including Mews, Protel, Cloudbeds, Kross Booking, Wubook, Webhotelier, and Booking Experts, with more available.

Can Viqal help increase hotel revenue?

Yes. Viqal is designed to drive ancillary revenue by surfacing upsell opportunities like late checkouts and spa bookings directly in the guest's chat thread. Hotels on the platform see an average of €60/room/month in incremental upsell revenue.

Can Viqal handle guest communication for a hotel group?

Yes, Viqal offers an Enterprise plan specifically for hotel groups or properties with over 500 rooms. This plan includes multi-property management, custom integrations, and a branded WhatsApp account.

Last reviewed: June 2026 — Pricing, features, and PMS integrations were assessed against the official website.

Plans & Pricing

Start today

Pro

€149/mo

Starts from €149/month for the 'Automation' plan, tiered by number of rooms. Includes AI Operator, upselling flows, and all 'Messaging' plan features. Billed monthly, ex VAT.

Start Pro Plan

Enterprise

Pricing on request

Tailored for teams and large organisations.

Contact Sales

Prices and features are updated regularly but can change at any time — always confirm on the official website. Some links on this page are affiliate links.

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Viqal Alternatives (2026)

The best alternatives to Viqal — every tool below is tested and scored by Zekai.

Compare	Viqal	ReplyOnTheFly	IDeaS
Zekai Score	9.1/10	9.4/10	9.3/10
Rating	4.6/5	4.7/5	4.7/5
Pricing	€149/mo	$9.99/mo	Pricing on request
Free tier	No	Yes	No
Best for	Viqal is best for hotel operators seeking to autom…	It's best for hospitality businesses who need a fa…	This tool is best for revenue managers at hotels, …

ReplyOnTheFly IDeaS Beyond Aeve AI Stay Pilot HiJiffy Asksuite Platero AI

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Disclaimer

Zekai is an independent AI tools directory. We are not affiliated with, endorsed by, or officially connected to Viqal unless clearly stated. All product names, logos, and brands are the property of their respective owners and are used for identification purposes only. The information on this page — including pricing, features, and availability — is general information, may have changed since our last review, and is not professional advice. Zekai Scores and verdicts are our editorial opinion. Some outbound links are affiliate links that may earn us a commission at no extra cost to you. Spotted outdated or incorrect information? Request a correction →

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Viqal

Your workflow, automated

Before & After

Trusted by professionals

Works with your existing stack